At Element 4 Graphics, we pride ourselves on turning brand visions into visually compelling signage. One of our recent projects was designing and installing a channel letter logo for the Dank Burrito franchise. This installation posed some unique challenges but ultimately resulted in a standout sign that’s both functional and visually captivating.
Project Overview
Our client, the franchise owner of Dank Burrito, wanted a prominent channel letter logo to capture attention and draw in customers. However, the corner placement with a recessed entrance created a unique challenge for mounting the sign in a way that maximized visibility from the entrance. Our solution required a creative approach to ensure the sign stood out in the best possible way.
Challenges and Solutions 
- Custom Mounting Solution
The corner and recessed entrance of the building left us with limited mounting options. The existing canopy wasn’t suitable for mounting, and alternative locations just didn’t provide the visibility the sign needed. To address this, we devised a custom mounting structure from scratch. The process required meticulous planning and engineering: we scanned the concrete to avoid any reinforcements, ensured precise measurements, and fabricated a mount to seamlessly integrate with the sign. Our careful approach ensured that the final product was not only stable but also an impressive addition to the building’s exterior.
- Navigating Permitting and Approvals
Because this wasn’t a typical wall-mounted sign, we faced additional permitting requirements. Our team managed every aspect, from submitting the detailed drawings and documents to coordinating with the city and gaining approval from the property management company and engineers. This extra step required patience and precision, but it meant our client could focus on their business while we handled the logistical details.
Specialized Techniques
Our team employed advanced tools and techniques to meet the challenges of this installation. We used concrete scanning technology to avoid structural issues and carefully engineered the mount to ensure stability. This precision approach allowed us to meet both the aesthetic and structural needs of the project.
Results and Client Benefits
The end result? A visually impactful, durable channel letter logo that’s visible from across the complex. Since installation, the sign has effectively attracted new customers and elevated the brand presence of Dank Burrito within the area.
Client Feedback
Our client couldn’t be happier with the outcome. They shared with us, “It looks exactly like the rendering!” After following up with them, they reported that the sign has already been instrumental in driving new business their way.
Conclusion
This project showcases our ability to tackle unique challenges head-on, from engineering custom mounts to navigating complex permitting processes. For Element 4 Graphics, it’s about more than just signage; it’s about making sure each project highlights the client’s brand and draws in business. We’re thrilled to have helped Dank Burrito establish a strong visual identity in their community and look forward to creating more standout signage for businesses in need of a unique, expertly crafted presence.
For your next signage project, no matter how challenging, reach out to us at Element 4 Signs & Graphics to make your vision a reality.
