What are channel letters? Channel letters are a type of dimensional letter that is used as a part of a visual communication strategy. Typically, these letters are visually striking and designed to make a powerful impact on those who see them. Channel letters are often large and imposing and are adhered to the building itself. Given their characteristics, channel letters are ideal for captivating one’s attention, while also indicating that a client is in the correct location. Channel letters can be customized in a variety of ways, from bold and straightforward to colorful and illuminated. Channel letters are an extremely popular choice for businesses looking to add flare in a tasteful yet noticeable way.

Despite the popularity of channel letters, sometimes another variation of sign work is more effective. For instance, channel letters are a popular choice for businesses that have shorter names, consisting of a few letters. Typically, if you want a sign that will require a decent amount of wording you might opt for something that’s a bit more traditional. Element 4 Signs & Graphics provides lots of options for outdoor business signs, that can be adhered directly to your building. Our clients have full authority to dictate the terms of their signs from color to lighting, and everything in between. State-of-the-art technology and machinery make it possible for us to easily create signs in the exact shape and size you desire.

Dimensional letters, often referred to as 3D Dimensional Letters, are yet another way for businesses to create signage with letters and text. Our team of seasoned professionals can help you create the most effective dimensional letter signage, that conveys positive messages about your business in a simple and visually arresting manner. As with all of our outdoor signage, we only source and manufacture dimensional letters using high-grade materials. Not only does this ensure you get the most mileage out of your monetary investment, but it also reflects positively on the nature of your business. Yes, even in the world of signs, onlookers can usually tell if something has been made with care and precision versus something that has been made to appear shoddy and unsightly.

Window graphics are actually extremely common and have long been utilized by all types of businesses. The reasoning behind it is quite simple, but it mainly boils down to the extra space that windows provide businesses. Furthermore, window graphics can be created using imagery, text, or a combination of both, with the main purpose of relaying important information to customers. For instance, a lot of businesses will use window graphics to display information like hours of operation. Windows also serve as an ideal base for decals, making the process of adhering images and text relatively easy. Decals also come in a variety of types including clear, vinyl, and opaque, so that businesses can opt for window graphics that reflect their style and taste.

A lot of the signs and letters we’ve previously described are types that are adhered to and installed directly on the face of a building, whether that’s up top, on the window, or elsewhere. Depending on your location and setup, monument signs can be just as useful. Monument signs are ground-level signs that are typically placed at a small distance away from the building itself. These types of signs are ideal for businesses or buildings that might have limited or impacted visibility. At Element 4 Signs & Graphics, our monument signs come in a variety of different colors, materials, and sizes, making it easy for you to create signage that matches your building’s aesthetic and personality. Monument signs are great for marking locations and advertising your business to those passing by.

Post and panel signs often serve a similar purpose to that of monument signs. This is because they can be placed at opportune locations to help indicate and direct clients to the proper business. The main difference between the two is basically how they are structured. What makes a person choose monument signs over posts and panels, and vice versa? Usually, it comes down to a matter of preference, but both varieties are highly effective in their purpose. Appearance-wise, posts, and panels are structured quite simply. For example, if you’ve seen a real estate sign before, you’ve seen a type of post and panel sign. Post and panel signs are built using all types of materials and designs, making them extremely easy to customize to your liking.