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Things to Contemplate When Considering a Monument Outdoor Business Sign

While variety is decidedly the spice of life, when it comes to making a decision about which type of sign to install at your business, it can be difficult to know where to begin. Mainly because there are a lot of great options, and each one has its own set of positives and potential drawbacks. When and if you choose to work with Element 4 Signs & Graphics, we get extremely precise, hammering out all of the details so that we can give you the most well-rounded recommendation. However, that doesn’t mean you can’t explore your options ahead of time and get a general idea regarding which type of sign you might like to invest in.

Monument signs are a popular choice for outdoor signage, and for good reason. But then again, so are many of the signs that we produce. Regardless of how you choose to move forward, absorbing as much information as possible will help you make an informed decision. For that reason, let’s talk about large outdoor business signs, specifically monument signs.


The Quintessential Guide to Monument Signs for Beginners

What is a monument sign? What are its features? And why should you choose it over other options? The answers to these questions, and many more, can be found below.

What is a monument sign? Monument signs, also known as monolith signs, are typically large and freestanding. This alone differentiates them from signage that is directly affixed or mounted to a wall, à la dimensional letters, and channel letters. The standard monument sign is built directly on the ground with no excess space between the ground and the sign. Given the nature of its design, lots of people opt for these signs when they need something durable and firmly rooted.

What are some features of the monument sign? As previously mentioned, the durability of a monument sign is highly attractive. Compared to a post and panel sign, that often features hanging elements, the monument sign will hold its own against wind and other inclement weather. If sustainability and durability are of grave importance to you, a monument sign should definitely be on your radar.

How does a monument sign compare to other types of signage? Comparing various outdoor signs for business can be surprisingly tough. The reason being? Because there are a lot of great sign options and varieties to consider. Nevertheless, regardless of what you choose, rest assured that our Element 4 Signs & Graphics design team will craft your sign using precision, artisanship, and unwavering focus. Bottom line? We won’t deliver anything that we aren’t entirely proud of.

With that in mind, monument signs are popular for a few reasons. For starters, compared to certain signs they offer a lot of space for customization. There is a lot of room for customization with monument signs, which makes it an ideal choice for businesses that are trying to establish strong brand recognition or relay lots of information. You can also get specific with the architecture of the sign, exploring different textures, fonts, logos, etc.

Why are monument signs ideal for increasing visibility? As we pointed out earlier, monument signs are not directly mounted on your actual building, which gives you a lot of freedom when deciding where to place them. Monument signs are also ideal if your business is fully or partially concealed, difficult to find, or perhaps positioned far away from the road. Monument signs are often placed strategically for this reason.

Getting the Most out of Your Monument: Placement, Additions, LED Outdoor Signs, and More

As far as customization is concerned, monument signs appeal to lots of people, even those with polar opposite creative visions. This is largely due to the fact that they can be simple, sleek, and straightforward. They can be informational yet easy to read and digest. On the contrary, they can be enhanced with things like lighting, logos, colors, and textures. Businesses are often eager to invest in monument signs because they are known for durability and sustainability.

At Element 4, we do our part to create premium signs by investing in machinery that allows for optimal precision, sourcing high-quality materials, and installing all of our work in the proper manner. Our bassline monument signs are exceptional; however, you can further bring them to life in many ways. Here’s how to maximize your monument sign investment.

Simplicity: You’ve heard it before, less is more. Undoubtedly cliché, but also very applicable in the world of sign development. Because monument signs are often utilized by businesses with limited and/or obstructed visibility, sometimes it’s best to keep the messaging short and concise. Adding various bells and whistles to your sign can quickly cross the line from intriguing to overkill, which is why we advocate for simplicity. After all, simple does not have to equal boring, whatsoever. Sometimes simple is direct, easily understood, and clean.

Lighting: LED commercial signs are a great asset for boosting visibility, especially in the nighttime hours. A well-lit sign looks good regardless, but, if you are a business that operates well into the night, proper lighting is a game changer. Even buildings that are easy to find can be camouflaged in the dark. An LED sign guarantees 24-hour visibility.

Contrast: Contrast is a simple yet highly effective way to add depth, dimension, and personality to your sign. And the best part of all? Contrast can be established quite easily as opposed to other more complex design choices. You can create contrast by opting for colors that complement each other well but still have opposite characteristics. Our team of dedicated experts has helped many of our clients create visually striking signage, just by making specific choices when it comes to color.

Matching: Humans often like to see uniformity in design, and this same principle extends to creating a linkage between your business and its signage. You can create this link by choosing similar materials and styles, in turn, helping prospective clients and customers make the connection. When it comes to branding, it’s usually recommended to create cohesion, a style that is inexplicably yours.

Environment: When crafting outdoor company signs, it’s advisable to take into consideration the area immediately surrounding the sign’s location. This is especially important when creating a monument sign due to its freestanding nature. Take a look around the prospective area, what colors are present? Will the sign be surrounded by lots of foliage? What does the ground look like?

Our team can help you make design choices related to texture, color, and structure. In turn, producing signage that compliments its surroundings.

Monument Signs and Pricing

As a locally owned and operated business, the crew at Element 4 Signs & Graphics believes in championing our fellow business owners. We understand that running a business is equal parts tough and rewarding, and many of the struggles faced come down to finances. If you’re looking for monument signs near me, but have concerns about cost, we’ve got you covered.

We approach finances as we approach everything else, with transparency and flexibility. And just because you’re on a budget doesn’t mean that you won’t receive amazing results from our experts. It also doesn’t mean that you won’t be prioritized. Whether a client spends a lot of money or is working within the confines of a strict budget, our amazing customer service approach is universal.

With that disclaimer in mind, let’s discuss monument signs and how they compare price-wise to other business outdoor signs. To be clear, there is no fixed number that we can provide clients with when discussing monument sign pricing. This is largely because monument signs are so versatile and can be customized in a multitude of ways. Things like structure, size, lighting, and color will determine cost. Moreover, monument signs are built to last. As a result, the price tag might be higher than another type of sign that is less sturdy and durable. Additionally, the installation process behind monument signs can also get costly. Between materials, additives, and other circumstantial factors, monument signs may not be as economical as others.

However, whether our team is tackling monument signs, dimensional letters, or large metal signs custom builds, we work hard to deliver a product that is made with fortitude and endurance. Every dollar that you invest into your sign enables us to deliver impeccable results. Our products are made to endure, period. This means that when you work with our Element 4 Graphics experts, you’re working with a company that knows how to deliver satisfactory results time after time.

Getting Started on Building Your Custom-Made Monument Sign

At Element 4 Signs & Graphics, we want your experience with us to be memorable for all of the right reasons. Starting from the very first time you make contact, we will remain reachable, approachable, and flexible. As a fellow business, we completely understand the challenges that often accompany scheduling and availability, which is why we are always practicing direct and transparent communication.

Moreover, we never want you to feel as if you cannot ask questions, express concerns, or make requests. We understand that you’re investing time and energy into this process, and we want to leave you with results that show you we’ve gone above and beyond.

If you’re looking for a reliable, trustworthy, and affable business sign maker near me, you’ve found your match in Element 4. Like any business, we have to make a profit, but our driving force has always been finding passion and genuine fulfillment in what we do. Let’s work together to create a monument sign you’ll love for years to come.

Getting started is simple, and there are many ways to get in touch with us. Have a strong sense of what you’re looking for? Or perhaps you’ve hit a creative slump and need some guidance from professionals. All are welcome and we look forward to showing you why Element4 Graphics remains the top choice for signs and graphics in Charlotte and beyond.