Element 4 Signs & Graphics, a leader in custom graphics and business signage, has recently completed a transformative project in collaboration with Tourmaline and the New York-based design firm 3.WRKS. The project focused on the rebranding and remodeling of the Charlotte Athletic Club into the newly branded One Athletics. The renovation included a sophisticated array of wall graphics that not only enhanced the aesthetic appeal of the space but also solidified the new brand’s identity.
A Collaborative Effort with Unique Challenges
The project began when Element 4 Signs & Graphics was contacted by 3.WRKS, a prominent design firm based in New York. The initial collaboration eventually led to working directly with the VP of Construction for Tourmaline, the company that owns the building. This partnership allowed for a seamless integration of design and execution, ensuring that every detail met the high standards set for the rebranding effort.
One of the key challenges in this project was the variety of wall textures throughout the facility. The walls ranged from standard drywall to painted block walls and even brick walls with a unique chalky finish. Each type of surface presented its own set of challenges, particularly in terms of color consistency and material adhesion.
Innovative Solutions for Complex Surfaces
To address these challenges, Element 4 Signs & Graphics employed a multi-faceted approach. The team used a highly conformable vinyl that could adapt to the various textures. For the brick walls, adhesion tests revealed that the vinyl would not adhere properly without additional treatment. In collaboration with the project manager, the contractors applied a sealant to the bricks, solidifying a chalky finish and creating a suitable surface for the vinyl application.
The application process itself was meticulous. The vinyl was heated and foam rolled to press it into the contours of the brick and block walls, creating a seamless appearance that gives the illusion of the graphics being painted directly onto the surfaces. This method ensured that the graphics would not only look incredible but also stand the test of time.
A Stunning Result that Exceeds Expectations
The final result of the project was nothing short of spectacular. The wall graphics have transformed the space, giving the remodeled facility a fresh and modern look that perfectly aligns with the new One Athletics brand. The colors were expertly matched, and the graphics on the block and brick walls appeared as though they were painted on, adding an extra layer of sophistication to the design.
This project has quickly become one of Element 4 Signs & Graphic’s favorites, showcasing the company’s ability to tackle complex challenges with innovative solutions. The attention to detail and commitment to quality have set a new standard for future projects.
The success of this project underscores Element 4’s expertise in custom graphics and its ability to deliver exceptional results, even in the face of challenging conditions. The company’s dedication to quality, innovation, and customer satisfaction continues to position them as a leader in the industry.
